When writing a marketing dissertation a student should always take care of the fact that they should first select an appropriate topic and once they have selected the topic they should start the research based process. The research based process should be started from the scratch which would include aspects like secondary and primary research. It also includes aspects like qualitative and quantitative research selection. Besides that information should be collected from the scratch because through that research should be appropriate and updated in the longer run. However, there are certain issues in marketing dissertation like the topics usually selected by students are quite general and they are not able to filter out necessary information. In order to avoid information overload information should be selected from the scratch and that is the reason why selected areas should always be targeted by the researcher. Utmost importance should be taken in this regard in order to avoid any issues.