Dissertation writing is done in order to attain a degree of the respective program in which the student is enrolled in. Usually dissertation writing is done as a final year project of the student and that is the reason why students give utmost importance to it. The core objective of writing a marketing dissertation is to attain a degree in the marketing program and to secure maximum grades from the instructor. There are certain areas which are properly identified by the instructors and these areas are the core aspects of a marketing dissertation. Usually, it can be said that the students are graded in their respective marketing dissertation firstly on the basis of their topic. In the similar manner importance should be given to the objectives of research and how these objectives are implemented by the student in the entire dissertation. Finally, aspects are like referencing, coherence of the research and other related factors are being focused.